Sunday, June 24, 2007

"Once" - what a music video aspires to be

Just saw Once. The reviews have been pretty solid - 97% at Rotten Tomatoes. 97%!

It's been heralded as the modern musical without kitschy tunes and ridiculous dancing; just honest, heartfelt music. A simple story which sits behind the tracks, and in any other context would seem strained or fake, but in this movie, beautifully natural. The director himself describes the film as a video album, and that is the perfect definition. Once is a grown up music video, weathered, cynical, and wiser like its main character.

If you're in the mood for something a bit unconventional, honest, and don't mind beautiful, intermittent music with your movie, check out this film. And buy the soundtrack. Apparently the flick was made on a shoestring budget and has light distribution, so I'm doubting they're seeing big bucks.

On another note. I immediately bought the soundtrack and realized Columbia should have created a bundled promotion whereby a moviegoer or a soundtrack purchaser could either a) buy either a movie ticket or album at a slight discount b) given its indie status, be entitled to purchase or access some special premium content like documentaries, pre-orders for the DVD (which I'm apt to do), and additional tracks.

One annoyance: the CD has no lyrics! What fool forgot this! This is one CD you find yourself singing along to unconsciously.

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